Kvaser AB has promoted Jesse Paliotto from Business Development Manager to Marketing Director.

“Over the last three years, Jesse has developed an in-depth knowledge of Kvaser’s products and the diverse industries they serve. With his business acumen, organisational flair and strong communication skills, Jesse will ensure Kvaser’s marketing efforts maximise value from our R&D investment and build engagement with existing customers as well as a new generation of engineers”, said Lars-Berno Fredriksson, president of Kvaser AB.

Commenting on the appointment, Michael Odälv, Executive Vice President, Director of Sales said: “Kvaser as an organisation is becoming more focused on building customer interaction and engagement. Our increased web presence requires someone that’s dedicated to our marketing activity.”

Prior to joining Kvaser, Paliotto gained an MBA in Business Strategy and Marketing. He will take responsibility for all marketing publications, website and social media developments, marketing events and advertising and continue to be based at Kvaser’s US headquarters in California.