Asked about the particularities of an Australian customer base, Giri says: “The caricature of Australia as a country of ‘bush mechanics’ is somewhat true. Engineering teams here tend not to feel threatened by any problem. However, they are also used to going online for everything, looking for the cheapest deal. This has positive and negative side effects for us; at exhibitions, we are bombarded by support questions for products that we haven’t necessarily sold; but this gives us a chance to get to know the customer’s problem and with our experience in virtually every sector, propose a solution to help.”
Notably, Giri has a long background in CAN, having worked at Parker Hannifin and MOOG Controls. Since forming CAN Automotion in 2006 along with Clem Berenger, CAN has remained a mainstay of the company’s sales mix, including CAN and J1939 stacks, tools, interfaces and encoders. With less CAN development projects in Australia as the offshoring trend continues, the company has also opened an office in Chennai, India, where CAN development is more active.